Management's primary responsibility to create the illusion that a software company can be run by writing code, because that's what programmers do. And while it would be great to have programmers who are also great at sales, graphic design, system administration, and cooking, it's unrealistic. LikManagement's primary responsibility to create the illusion that a software company can be run by writing code, because that's what programmers do. And while it would be great to have programmers who are also great at sales, graphic design, system administration, and cooking, it's unrealistic. Like teaching a pig to sing, it wastes your time and it annoys the pig.

Microsoft does such a good job at creating this abstraction that Microsoft alumni have a notoriously hard time starting companies. They simply can't believe how much went on below decks and they have no idea how to reproduce it.e teaching a pig to sing, it wastes your time and it annoys the pig.