This chart
http://blog.wired.com/photos/uncategorized/2009/01/06/air_force_blog_char.jpg
is how the Air Force has operationalized its psyops in the Web 2.0 world.

(Which is now passe, its Web 3.0 as of the Grant shooting
http://www.youtube.com/watch?v=ExEFIVXlSgI
"Shooting Niggers In Public No Longer OK - Welcome to Web 3.0")

I'm much amused by the "unhappy customer? Is the posting a result of a personal experience?"
Eg you bombed their wedding and wiped out half their family. That might count.